【KOL小檔案】
Foodie Influencer Chelsea, 23,000 Instagram followers (@chelseafoodlife)
Great at making afternoon tea photos, allowing fans to feel a chill vibe with her.
She has colaborated with McDonald’s 10 times and is also the first Instagram foodie Influencer to colaborate with the Grand Hyatt Hotel in Taiwan.
- How long have you been running a foodie Instagram account?
From 2018 and still running it!
- How did you decide to become a full-time foodie influencer? How did it happen?
In fact, it’s a bit of a accidental. People like to look at nice food and see what they should try. I love to eat tasty food and take pictures. I also wanted to try out this new internet industry. It’s a challenging job, which makes me feel fulfilled and it’s nice I get to share great food with other people.
- What type of food do you particularly like?
I like cakes, hot pot, izakaya and I like to drink coffee as well.
- What is your most impressive colaboration so far?
In 2021, I promoted Valentine’s Day together with “Taipei Five-Star Grand Hyatt Hotel”. I am very happy that I was selected as the first Instagram foodie influencer.
- Has your work ever affected your enjoyment of food?
Yes, because I’ve been tasting and eating so many different foods caused minor health and appearance issues, such as weight increase of 10kg or more. Also because I have to taste food and do filming work at same time, I usually cannot relax and enjoy the food properly. I also need to think about whether I missed anything during the photoshoot and think about whether I have photographed the food well so my clients can be happy.
- What do you think is the most important and uncompromising part of your work?
Must be the nice composition of the photos I take! For example, I’ve eaten delicious food before but because the photo I took from them were not up to my standards, I haven’t shared those on my Instagram profile. For me, photo composition is the most important thing!
- Do you have any requirements for the food brands you are collaborating with?
Good corporate image, no food issues in the past, non-controversial products, and…delicious of course!
- What is your goal as an Instagram influencer?
The goal for myself is that the number of Instagram followers exceeds 100,000 and one day I hope I would be able to have co-branded products or my own brand or store.
- How have you cooperated with FANTASIA? Has it brought you any benefits?
I am very grateful that FANTASIA offered me a chance for a collaboration with the well-known brand ‘’LAUREL‘’(A famous food brand in Taiwan) in the past. I’m really proud to say that I have collaborated with many large-scale influencers even though I don’t have such a big number of followers. I am very grateful to FANTASIA for the chance to collab with “LAUREL” because it is a classic iconic brand, which helps to improve my image.
- Do you have any insights or suggestions that you would like to share with people who also want to become a foodie influencers?
Sharing delicious food is a happy thing, don’t be kidnapped by page views and data performance, share what you feel is good and you will definitely be seen!
