1. Forum word-of-mouth topic optimization
Fermentation of brand, product, and service positive reputation in major discussion areas
Dcard
The main feature of Dcard is the community function. Users can browse, post, and respond to other people’s articles through Dcard’s website or App. The forums are also divided into different discussion boards according to the content, including “interesting”, “emotional”, There are many different editions such as “Mood”. In addition, each school has its own edition called “School Edition”. Only the students of that school can post and leave messages on it. Now it is a large-scale with more than one million members. forum.
PTT
At present, the total number of registered people in Pikki Industrial Square and Pikki Rabbit is about 1.5 million. More than 150,000 users are online at the two stations during peak hours. There are more than 20,000 sign boards with different themes and more than 20,000 new articles per day. Articles and 500,000 tweets have been published. It is one of the most used Chinese-language online services and one of the breeding grounds for the culture of free speech on the Internet. As early adopters have mostly graduated from universities, they are now gradually deviating from the original nature of student users. Due to the attention of the media, it has often become the media of information warfare and has attracted international attention many times.
2. Community reputation optimization
Fermentation of brand, product, and service positive reputation in major discussion areas
Facebook community & personal section
The most important core value of the community lies in the idea, because the same idea attracts many like-minded people to join, and it is also one of the hot applications of the “stratosphere effect” recently.
The greatest value of associations lies in reaching out to target groups, effectively reducing the distance between people, allowing more people to interact, discuss, or share information with each other.
Instagram personal page
In recent years, Instagram has grown rapidly and has 1 billion monthly active users. So far, it has continued to expand its usage rate. It is the second most influential social networking site after Facebook. Approximately 71% of these 1 billion users are under the age of 35. And half of users use limited-time updates every day. According to statistics, 1/3 of the time-limited updates with the highest viewing rate come from corporate accounts. Instagram users are relatively young and need to be presented with a large number of images, videos and other materials, suitable for brands and products that take the younger route. This kind of brand that does not particularly emphasize one's "senior" level, chooses a brand that stands with young people, and it is easier to get fans' favor.
3. Comment star optimization
Leave comments on google merchants and apps
Google Merchant
For physical stores, it can not only provide users with a clearer exposure position, facilitate them to understand the information of the store, but also attract users to actually visit and spend. Modern people rely heavily on the Internet. When you want to eat a restaurant you haven’t eaten before, or find a coffee shop in an unfamiliar environment, do you also use Google merchants to see the store’s evaluation? Consumers are accustomed to investigating store reviews through search engines before making a purchase to decide where to eat, the items to buy, and so on. Studies have pointed out that, on average, up to 90% of consumers will definitely study their reviews on Google before going to the store. Despite the various positive reviews on some review sites (such as Tripadvisor), the reviews on Google still have the most influence. , People rely on Google far more than other search engines or review sites.
APP evaluation
The main feature of Dcard is the community function. Users can browse, post, and respond to other people’s articles through Dcard’s website or App. The forums are also divided into different discussion boards according to the content, including “interesting”, “emotional”, There are many different editions such as “Mood”. In addition, each school has its own edition called “School Edition”. Only the students of that school can post and leave messages on it. Now it is a large-scale with more than one million members. forum.
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