The most basic operation method, please directly ask the KOL to use the product and share the experience, the exposure method is intuitive, and the information is quickly absorbed.

✔ Operation purpose: to inform product information of new products on the market
✔ Problem solved: Unpacking new products through KOL’s own influence can bring out new product discussion and create praise

KOLs use what they are usually good at sharing to write the types of articles that fans like, but the products are naturally brought to the product and exposed in the photos, so that fans do not have a sense of rejection of commercial articles and inadvertently accept advertising messages.

✔ Operation purpose: Emphasize the practical combination of product and life
✔ Problem solved: The article lacks a sense of business and brings high interaction, and puts product appearance and discount information

Expose the product through real-time, zero-retouching, and high-interaction Q&A. The live broadcast time is usually more than 20 minutes, and the product can be explained and exhibited in detail.

✔ Operation purpose: preferential sales
✔ Problem solved: Live broadcast can interact with fans in real time and show product features in detail, prompting netizens to have more willingness to place an order after they have answered their questions

If the product is a course or activity type, it will be necessary to call consumers to participate, but the general consumer has no experience of the product itself. At this time, KOL can share the experience on behalf of the introduction, which can show in detail what consumers want to know and attract Consumers participate.

✔ Operational purpose: to attract netizens to sign up
✔ Problem to be solved: Articles are less commercial and articles are less commercial, which brings high interaction, and puts product appearance and discount information. KOLs use their own experience to share the experience process and experience of activities, courses, exhibitions, etc., and make consumption Better understand the actual content

Illustrators use comics or animation plots to put products into products. Because real products are not included in the lens, it is also a less commercial operation method. Netizens have a high willingness to watch, which is suitable for products with the purpose of exposing brand awareness.

✔ Operational purpose: increase brand awareness
✔ Problem solved: The illustration plot resonates with netizens, and netizens have a high degree of acceptance of cute pictures and texts, and the brand can be exposed naturally

Some KOL have certain professional abilities in some fields. KOL of this type often share teaching courses and practical information. Products can use this type of KOL to bring out product use methods and product advantages.

✔ Operational purpose: to promote the product
✔ Problem solved: Bring out the product through teaching, emphasizing the functionality of the product, so that consumers want to use the product in the video after learning