Four steps for getting started to manage your social media
Social media management is what some brands or individuals are doing, but how do you manage it?
There are a few things that must be understood in order to create a social media account for a brand!
1. First, try to understand – what is a community?
Community is a group of people who have the same hobbies and interests gathered together.
Like Facebook, Instagram, YouTube, LinkedIn, these are so-called virtual “communities”, and these platforms have different user interests and usage habits.
Doing different strategies for different platforms is a part that must be paid attention to in social media management and marketing in the future.
2. Think about your target audience. What kind of things do they care about?
First set up who your target group is, how old they are, what kind of interests and possible personalities they have, so when constructing community management content, if your niche can meet the target audience and it corresponds to the audience points, demand – over time they will naturally become your loyal fans.
Things like Facebook Insights and Google Analytics are great tools to help you find your target audience.
3. The target group has been set, what should I do next?
If the audience target setting is completed, you can make a theme plan for the target audience, and think about the possible itinerary of the target group for a year, so that you can first prepare for the promotion of products or articles.
For example, your target group is students. During the graduation season and summer vacation, you can create relevant topics to attract attention and discussions. How can your products or services help them in such topics?
Think about the problems that newcomers in the society may encounter during their job search period after graduation. How can your products help them solve problems or make them feel convenient and profitable?
4. How to promote products in your social media?
No matter what the social media account is promoting considering different products and services, you must pay attention to the proportion of articles and topics so as not to make the members feel too that they are seeing too many advertisements..
If it is you, if you open the page and see that all of them are promotions, if you just want to buy goods or services, it is still useful, but what if you just want to relax and browse? You might want to unfollow this brand!
The following are suggested subject ratios:
40%: Provide relevant knowledge that is not related to sales, but consumers need.
40%: Content and sales are indirectly related, such as brand campaigns.
20%: The content is directly related to the sale, linking to a product trial or purchase site.
At the beginning, you should think about how to manage a community, not how to sell products and services. It’s important to know how to build connections between people. If you don’t know how to do it, you might as well find a professional marketing company since they will help you do a complete set of design and how to accurately capture your target audience with highly interactive content.
➪Feel free to consult with us about social media management services
contact@fantasia.best